Flash and search engine optimisation

I tend to get quite a few questions related to search engine optimisation from people who have used Flash on their site. My advice has always been to think carefully about what you use Flash for, and to make sure there is alternative content for people or user agents that can't or won't access Flash files.

Geoff Stearns' article A modern approach to Flash SEO reinforces that advice. He recommends anybody who wants search engines to index the contents of their Flash files to fully separate content from presentation and behaviour, and use JavaScript to progressively load the Flash content.

Essential advice if you, after carefully considering all available options, still find that you absolutely must use Flash to present important information.

In case you didn't know, Geoff is the guy who came up with FlashObject, the method I prefer to use when embedding Flash on websites.

Posted on March 14, 2006 in Quicklinks, Search Engine Optimisation