High accessibility means effective search engine optimisation

Andy Hagans' article High Accessibility Is Effective Search Engine Optimization highlights something that isn't exactly news to most developers aware of web standards and accessibility, but it bears repeating: by making your site accessible to all human visitors, you are also making it more attractive to search engine robots.

Think about it: search engine robots can't see your graphics, can't hear your audio, and won't execute JavaScript or Flash. Instead, they need alternative descriptions of non-textual content and navigation that works when JavaScript and Flash are not available.

In the article, Andy takes a look at several WCAG checkpoints and how they affect search engine optimisation in a positive way while improving accessibility.

Posted on November 8, 2005 in Quicklinks, Accessibility, Search Engine Optimisation