Search Engine Optimisation
Search Engine Optimization is a very important activity for anyone who wants their content to be found by people using search engines like Google. These articles contain tips and tricks as well as advice on what not to do.
FeedBurner may be adding querystring parameters that mess up the URLs of your posts without you knowing about it. Unless you actually use those parameters, here’s how to remove them.
Does using CSS to hide text - any text, for whatever reason - result in an automatic search engine penalty?
A well-thought-out and easy-to-understand flow-chart that is helpful when trying to assess how a full-Flash site will affect SEO and accessibility.
Google Accessible Search is designed to prioritise search results that are more usable to blind and visually impaired people.
A service that lets you analyse and validate the quality and popularity of any web page using various tools and testers on the web.
Add Flash progressively and provide alternative content for people and user agents that can’t or won’t access information contained in Flash files.
Advice on helping search engines pick the right URL when there are multiple URLs available for a certain page.
An in-depth review of an audio CD where SEO expert Brad Fallon talks about ways of improving search engine rankings.
Make your site accessible to all human visitors and your search engine rankings will improve.
A story of what can happen when a client brings in an SEO consultant to improve search engine rankings.
If you use CSS to hide text for legitimate reasons like increasing accessibility or usability, make sure that it cannot be mistaken for spam.
An article on the basics of Google’s PageRank system.
A comprehensive list of factors that affect the search engine ranking of a site.
Promoting a website without using ugly tricks that can get it demoted or banned.
How to measure your visibility in search engines.
How URIs affect sustainability, perception of stability, and ease of use.
Andy Budd on the use of heading elements.
Basic tips for Search Engine Optimisation: add quality content regularly and make sure your site is well-built.
A guide to getting more traffic to your site.
Simple tips for getting more traffic to your site.