Search Engine Optimisation

Search Engine Optimization is a very important activity for anyone who wants their content to be found by people using search engines like Google. These articles contain tips and tricks as well as advice on what not to do.

FeedBurner URLs without querystrings

FeedBurner may be adding querystring parameters that mess up the URLs of your posts without you knowing about it. Unless you actually use those parameters, here’s how to remove them.

Posted on January 6, 2011

Is hiding text with CSS to improve accessibility bad for SEO?

Does using CSS to hide text - any text, for whatever reason - result in an automatic search engine penalty?

Posted on October 11, 2010

Full Flash websites and SEO

A well-thought-out and easy-to-understand flow-chart that is helpful when trying to assess how a full-Flash site will affect SEO and accessibility.

Posted on October 6, 2006

Google Accessible Search rewards accessibility

Google Accessible Search is designed to prioritise search results that are more usable to blind and visually impaired people.

Posted on July 26, 2006

Check your site with The Scrutinizer

A service that lets you analyse and validate the quality and popularity of any web page using various tools and testers on the web.

Posted on May 31, 2006

Flash and search engine optimisation

Add Flash progressively and provide alternative content for people and user agents that can’t or won’t access information contained in Flash files.

Posted on March 14, 2006

Search engines and canonical URLs

Advice on helping search engines pick the right URL when there are multiple URLs available for a certain page.

Posted on January 12, 2006

8 essential search engine marketing techniques

An in-depth review of an audio CD where SEO expert Brad Fallon talks about ways of improving search engine rankings.

Posted on December 14, 2005

High accessibility means effective search engine optimisation

Make your site accessible to all human visitors and your search engine rankings will improve.

Posted on November 8, 2005

Ethical search engine optimisation gone wrong

A story of what can happen when a client brings in an SEO consultant to improve search engine rankings.

Posted on October 30, 2005

Google, SEO and using CSS to hide text

If you use CSS to hide text for legitimate reasons like increasing accessibility or usability, make sure that it cannot be mistaken for spam.

Posted on October 21, 2005

PageRank Explained

An article on the basics of Google’s PageRank system.

Posted on October 6, 2005

Search Engine Ranking Factors

A comprehensive list of factors that affect the search engine ranking of a site.

Posted on October 1, 2005

Ethical search engine optimization

Promoting a website without using ugly tricks that can get it demoted or banned.

Posted on September 18, 2005

Search Engine Visibility

How to measure your visibility in search engines.

Posted on May 21, 2005

Designing URIs

How URIs affect sustainability, perception of stability, and ease of use.

Posted on February 7, 2005

Heading Elements, Semantics and the Spec

Andy Budd on the use of heading elements.

Posted on February 7, 2005

Basics of search engine optimisation

Basic tips for Search Engine Optimisation: add quality content regularly and make sure your site is well-built.

Posted on February 3, 2005

26 steps to 15k a Day

A guide to getting more traffic to your site.

Posted on January 2, 2005

Traffic building tips

Simple tips for getting more traffic to your site.

Posted on November 30, 2004

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