Search Engine Optimisation
Search Engine Optimization is a very important activity for anyone who wants their content to be found by people using search engines like Google. These articles contain tips and tricks as well as advice on what not to do.
Full Flash websites and SEO
A well-thought-out and easy-to-understand flow-chart that is helpful when trying to assess how a full-Flash site will affect SEO and accessibility.
Google Accessible Search rewards accessibility
Google Accessible Search is designed to prioritise search results that are more usable to blind and visually impaired people.
Check your site with The Scrutinizer
A service that lets you analyse and validate the quality and popularity of any web page using various tools and testers on the web.
Flash and search engine optimisation
Add Flash progressively and provide alternative content for people and user agents that can’t or won’t access information contained in Flash files.
Search engines and canonical URLs
Advice on helping search engines pick the right URL when there are multiple URLs available for a certain page.
8 essential search engine marketing techniques
An in-depth review of an audio CD where SEO expert Brad Fallon talks about ways of improving search engine rankings.
High accessibility means effective search engine optimisation
Make your site accessible to all human visitors and your search engine rankings will improve.
Ethical search engine optimisation gone wrong
A story of what can happen when a client brings in an SEO consultant to improve search engine rankings.
Google, SEO and using CSS to hide text
If you use CSS to hide text for legitimate reasons like increasing accessibility or usability, make sure that it cannot be mistaken for spam.
PageRank Explained
An article on the basics of Google’s PageRank system.
Search Engine Ranking Factors
A comprehensive list of factors that affect the search engine ranking of a site.
Ethical search engine optimization
Promoting a website without using ugly tricks that can get it demoted or banned.
Search Engine Visibility
How to measure your visibility in search engines.
Designing URIs
How URIs affect sustainability, perception of stability, and ease of use.
Heading Elements, Semantics and the Spec
Andy Budd on the use of heading elements.
Information, sponsorship, and externals
About the author
Roger Johansson is a Swedish web professional specialising in web standards, accessibility, and usability. More about me and this site.
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