The Greenpeace Green my Apple campaign
When Greenpeace launched their Green my Apple campaign site a year ago I had a hard time keeping my mouth shut, but I think I managed reasonably well. Now that Veerle Pieters has posted an article about the Greenpeace Green my Apple project I can let everyone know that I did part of the front-end coding for the site.
I’ve been a huge Apple fan for a long time, so I was a bit disturbed when I found out that they weren’t doing their very best to protect the environment. If I could do anything to improve that situation, I thought I should. Being an Apple fan does not mean I will ignore problems.
Just like Veerle I had my doubts about the whole thing at first, mostly because the project involved copying (or ripping off, if you prefer that term) Apple’s design. It was for a good cause though, so morally I didn’t feel that it was a problem. It was Apple sending their lawyers after us that had me worried. But after Veerle told me that Greenpeace would take full responsibility if anything like that should happen I jumped on board. Besides, I only did the coding, not the graphic design.
Coding-wise this project isn’t very complicated, though there were a couple of accessibility challenges. I managed to find what I think are reasonable solutions to most of these challenges, but if I redid the project today I would probably do some things a little differently.
If you look at the code and find strange things like unescaped ampersands or images with no
alt attributes, rest assured that those were not in the markup I handed over ;-). For more details on part of the coding as well as the story behind the graphic design, read Veerle’s post Greenpeace Green my Apple project, which I co-authored with her.
The campaign is over now but the site, which won a Webby award in the activism category, is still online.
Finally, like Veerle I’m asking you to please not turn the comments area into a political discussion about Apple vs. Greenpeace vs. the environment.