A look at car manufacturer websites
A while ago I was asked by Swedish design magazine CAP&Design to write an article for their “critique” section, in which writers compare and rate websites, magazines, newspapers, or campaigns in an industry or market segment of their choosing.
I had trouble coming up with a theme for my article, but after a bit of thinking back and forth I decided to take a closer look at some car manufacturer websites. At a couple of my previous jobs I did some work on public and non-public sites for both Volvo and Saab, so I thought it would be interesting to see if they have evolved since then. I also bought a new car in July and had the less than adequate online experience offered by most car manufacturers’ Swedish websites in fresh memory.
The sites I review in the article are Volvo Personbilar Sverige, Saab Sverige, BMW Sverige, and Honda Sverige. I rated the sites for visual design, content, technical quality, and accessibility. Visual design and content were acceptable, but I don’t think it will come as a surprise to anyone that the technical quality and accessibility of these sites are miserable.
The article is in Swedish and is currently not available online, so if you want to read it you will need to pick up a copy of CAP&Design 1/2007.