Click here and other meaningless link phrases
A while ago Emil Stenström wrote an article about one of those things that you have to keep educating clients about: writing good and informative link phrases. As you might guess from the title, Emil specifically talks about the use of “click here” in Click here to read this article, but there are several other meaningless link phrases that seem almost as popular as forcing links to open in new windows.
A few examples:
- To learn more about this site, click here
- Learn more about this site here
- Learn more about this site
- Link to this site’s about page.
When you see the examples like that it’s quite obvious that neither is of much use to the visitor. Instead, I would use this:
Another common link phrase that is meaningless on its own is “read more”, which is very common on news sites:
The latest news story
An excerpt from the full story, hopefully enough to let you decide whether you want to read the rest of it or not. Read more
It can be argued that the context will make it clear to the reader what will happen when they follow the link. That may be true, but I prefer linking the hed in those situations:
An excerpt from the full story, hopefully enough to let you decide whether you want to read the rest of it or not.
Help reduce the number of meaningless links on the Web by repeating “Think before you link” to yourself and to your clients.
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