Five ways of improving your website

Kirk Biglione at alt tags (nice name, by the way ;-)) has written an article called Five Steps To A Better Website In The New Year. The article contains advice on five actions you can take to improve areas where the quality of many websites deteriorates over time:

  • Give Your Content Some Attention
  • Validate Your Website’s Relevance
  • Think About Your Customers
  • Review Your Site Navigation
  • Identify Accessibility Problems

Each action is explained in detail in the article. Following this advice would give many sites a huge quality boost.

Far too many website owners don’t realise that if you want a great website you have to work on it continuously - you can never stop keep thinking about your content, site structure, and how you can improve things.

I’m sure all web professionals have built sites that look great and have plenty of good and well organised content at launch, but after a few months in the hands of the client are more or less ruined. I know I have - far too many times.

Posted on January 31, 2006 in Accessibility, Quicklinks, Usability

Comments

  1. Don’t forget that motivating your clients to keep their website updated is almost a fulltime job. Most clients don’t think it’s worth their time to work about an hour on their website each week, if only to keep their promotions, RSS feeds or general content up to date.

    Time is money is the proverb most of my clients bring up when i ask them why they haven’t updated their website in a few weeks. Your website is money would be a good proverb too …

  2. Websites are thought of as living things by their users, so they should be treated the same way by their developers, yeah? They’re like kids. You have to feed them, help them grow, challenge them, keep their wardrobes up to date, protect them from bullies while still making them tough, and make them confident enough to ask someone out on a date without flubbing the delivery. They have to be ready for every opportunity.

  3. Clients that have a positive attitude to the ongoing maintnence of their websites by regularly updating content will always see a solid return on their original investment. Clients that don’t, generally never see any real returns and end up wondering why the got a website in the first place.

    Users can generally tell straight away if they’re looking at the latest information on any website and clearly, if the last news story was over six months old, rarely if ever, will they return.

    In some cases it’s extremely difficult to explain to a new client ‘Here’s the Latest News! and you really need to keep it updated! - NO SERIOUSLY, YOU REALLY YOU NEED TO!’ I guess I need to spend a lot more time explaining to clients how important their roll is in site traffic growth and return visitors by keeping their content fresh.

  4. Well said. I feel like I’ve been repeating this mantra to clients until I’m blue in the face.

  5. Yeah its very frequent problem with people. They make websites spend fortune and at the end don’t obey common rules for succes. Those are really necessary for every kind of website.

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