8 essential search engine marketing techniques

Yaro Starak has written an in-depth review of The 8 Essential Things You REALLY Need to Know About Search Engine Optimization, a CD where Brad Fallon talks about ways of improving search engine rankings. The review is split into two parts: The 80/20 Of Search Engine Marketing - Part 1, which contains on-page SEO techniques, and The 80/20 Of Search Engine Marketing - Part 2, where off-page techniques are discussed.

The techniques are these:

  1. Title Tags (which should be document titles or title elements, since it's the text between the opening and closing title tags that is important, not the actual tags)
  2. Keyword Density
  3. Site Structure
  4. Internal Links
  5. Links and PageRank
  6. Page Reputation
  7. Anchor Text
  8. Link Popularity

All in all, a good list of techniques to use when working on increasing the number of visitors a site gets from search engines.

Posted on December 14, 2005 in Quicklinks, Search Engine Optimisation