8 essential search engine marketing techniques
Yaro Starak has written an in-depth review of The 8 Essential Things You REALLY Need to Know About Search Engine Optimization, a CD where Brad Fallon talks about ways of improving search engine rankings. The review is split into two parts: The 80/20 Of Search Engine Marketing - Part 1, which contains on-page SEO techniques, and The 80/20 Of Search Engine Marketing - Part 2, where off-page techniques are discussed.
The techniques are these:
- Title Tags (which should be document titles or title elements, since it’s the text between the opening and closing title tags that is important, not the actual tags)
- Keyword Density
- Site Structure
- Internal Links
- Links and PageRank
- Page Reputation
- Anchor Text
- Link Popularity
All in all, a good list of techniques to use when working on increasing the number of visitors a site gets from search engines.