Avoid web jargon when talking to clients
Ever find yourself mentioning XHTML, CSS, PHP, SQL, ASP.NET, accessibility, web standards, Ajax, XML, and other technical terms when you are talking to clients? Depending on the client, that may or may not be confusing to them, but in general I think you (and I) should listen to Steve Smith’s advice and Stop with the Jargon.
It’s so easy to slip into web jargon, but to many clients most of what you say doesn’t mean anything. Unless you’re dealing with fellow web professionals, obviously. But I’ve found that in most cases, clients don’t know enough about how websites are built to follow when you start babbling away. They may sit there and look like they know what you’re talking about, but they don’t. That’s why they hired you. So try to speak their language and avoid excessive web jargon.