Why your client cares about web standards
Why Your Client Cares About Web Standards talks about how you can explain web standards to clients in a language they understand:
Don’t bury the client with the technical jargon of standards-based design. Focus on the cost effective traits and market advantages of standards and you will have their full attention.
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About the author
Roger Johansson is a Swedish web professional specialising in web standards, accessibility, and usability. More about me and this site.
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Comments
Some info about:
http://www.maccaws.org/ ("Making A Commercial Case for Adopting Web Standards" Project)
I'm editing the web site for a department at a Swedish university, and my problem rather is to explain web standards to the designers developing our site.
I had no problem explaining why web standards matter to the almost-internet-illiterate people heading my department. If nothing else, we're bound by the guidlines issued by Statskontoret, clearly "recommending" all state agencies to implement web standards for structure, presentation and accessibility.
Trouble is, they all got it a bit too late, so the new web site was delivered before we could have standards written into the spec. So now we're stuck with most of the mistakes on your recent list…
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